I have to shout out Instagram for once again putting me on. Seth Hirsch is a rapper from NYC who takes beat suggestions from his IG followers and films himself delivering bars over those beats throughout the city (and recently the world as he rapped all over Asia). It’s a very clever way to generate interest for his new tape, I.A.O. (It’s All Original). Click the link for a free download, and check out the clip below for “Oh No!”, which features a heated chess match where the winner takes home the Ramen. Enjoy.