The Realness: Conway- Cooked In Hell’s Kitchen


From Balmain to bombing on you. Conway isn’t rocking jeans that cost 3k, and if you are, he might step to you on sight. Let this one sink in as a reminder of why we bothered with hip hop in the first place. Turn this up and enjoy it on a Sunday. Griselda is in the building.


New Visuals: Kanye West- Wolves (Balmain Campaign)


Existing in the high-fashion, forward thinking world of concept art world is exactly where Kanye always imagined he’d be. Now his vision is being pushed further as “Wolves” has become the sound of the 2016 Balmain line. Here’s the visual clip with Vic Mensa and Sia to accompany models wearing 3,ooo dollar jackets and sequined pants. Hypebeats rejoice.