When it comes to shameless self-promotion, hip hop never fails. Be it Instagram, twitter, Soundcloud, fire mixtapes, it’s almost always done ad nauseam. But this story takes the cake. Queens rapper SHIRT’s hustle game is on a higher level. He’s clever, talented, and handy when writing HTML. In order to generate some press for RAP, his latest release, he went full maniac and created a phony NY Times webpage that boasted a stellar review of both SHIRT the man, and his music. Ambitious? Thirsy? Wild clever? You be the judge. While you decide, check out a bonus/hidden track from the record. It samples “Pachuca Sunrise” by Minus The Bear. Fire.