Kendrick loved himself and the internet blasted him for it. We were looking for heat on the first single from his heavily anticipated sophomore record and he played it safe. Nothing safe the second time out as he goes about business with an Any Means Necessary mentality.
“The Blacker The Berry” is that heat we so desired. Lamar isn’t wasting any time on this five minute banger. He’s flat out putting it down. Fans…naysayers…take notice. If this doesn’t get you hyped for the potentially most hyped record of all time, what will?