Save the Jordan Brand banter and Beats By Dre head nods. Illab isn’t listening, he’s busy reflecting. More importantly, he’s busy speaking the harsh words you might only have the courage to scribble in your notepad. His latest clip for “Reason For Blood” is a reminder that hip hop is about secrets and demons as much as it’s about posturing and posing for Instagram.
Illab’s paid dues on the Grind Time circuit and released the excellent It’s All Been Said Before, making the dots connect between paychecks and trips to the bar. His four minute doses of reality are brash and honest, rooted in the Midwestern blue collar apathy that’s shaped this country, This one is from the upcoming Good Life, Life’s Good, Worth Living. Pour me another.