Fancy cars. Good weed. Brand name luggage. Shoes with colorful bottoms. Rick Ross’s Maybach Music Group is on a mission to spread the word, and that word is wealth. Ross is on the rise and poised for an industry take-over on the strength of his crew which includes Philly street king Meek Mill, Ohio wordsmith Stalley and Atlanta’s Pill (who may or may not be with MMG at the time I write this post). They’re young, hungry and backed by Ricky Rozay, the self-proclaimed kingpin of the MIA.
The problem with Ross’s new tape Rich Forever is plain and simple. We get it. We understand how big and powerful MMG truly is. We can smell the weed and count the stacks. We watch the Bugatti’s roll by and never question who’s at the wheel. But beyond all the style, where’s the substance? The beats pound with a familiar tick and bass boom, the choruses make your head nod and the asses shake, but honestly…what does it all mean? Is this really the stuff of champions?
High points on this one come courtesy of the guest spots. Pharell and Diddy steal the show on their features, and Stalley’s opening verse on “Party Hearts” is the tape’s standout moment. But when Ross is in command of the microphone, results vary. He shines through moments of introspective genius on “Mine Games” and goes for the throat with Nas on “Triple Beam Dreams”, but the bright spots are few and far between. As this tape trudges on, the production grinds feeling at times like one long headache that burns like a dull Flaka Flame.
We want more Rozay. After all, you’re the boss. God forgives, your fans won’t.