Lurking is an art form. You move in the dark, intent on making a scene only when the perfect time presents itself. Lurkavelli and his New Lurk City collective are plotting that ambush as we speak. The visuals for “Everything’s Still The Same” had me caught up in his world of blurry cab rides and blinking project hallway lights. Curious, I had to learn more about his movement. Our conversation took us through Lurkavelli’s reasons behind rhyming, the future as he sees it, and his strange new love for peach brandy. Lets take a ride to the Lower East Side.
Shiny Glass Houses: Tell me about New Lurk City. Sounds like a movement, but nothing in plain sight. More like tight circles moving in the shadows.
Lurkavelli: We are a New York City based collective that does music, photo and videography, events, and clothing. New Lurk City was actually started by my boy Von (Brown), who left and made me in charge of the “brand”. Now he’s my DJ and goes by ‘The Lurk Gawds’. New Lurk City consists of me, MiGS MiGSTER and Regular Guy V. It’s definitely a movement. We generated a strong following in the summer of 2010 through 2013 from our Beach Bonfires, kickbacks, and clothing events. Then we went on a little hiatus to rebuild the brand and work on individual projects.
SGH: When did you realize rapping was something you wanted to pursue?
LV: I’ve always liked making music, but I didn’t take it seriously until like fall of 2012. I was getting dope feedback on this one record I put out called “Keep Your Circle Tight” produced by Young Bodybag. Also my dog Buddha Gold was putting the battery in my back. From then I decided to kind of change my image and speak on real situations. I wanted to start telling stories from my point of view, a kid who was born and raised in the projects of the Lower East Side of Manhattan. Not too many people know what goes on out here, and they think due to the massive gentrification everybody was born with a silver spoon in their mouth.
SGH: When people dial in and really focus on Lurkavelli, what will they find?
LV: That I want to put them on to the gospel (laughs). I want to actually tell stories and give people the real me, the real Lower East Side, the real Lurkers way, all while enjoying myself and having fun. They’ll also see I can be humorous. I have a few records on my project like “I’ll Put You On” where I talk about the girls I come in contact with via social media. They’ll also see that I’m real chill, very laid back. My flow is slow and loopy.
SGH: Do you prefer the energy of a live show, or the science of being in the booth/behind the boards?
LV: I prefer the idea of the energy of a live show. I say that because I haven’t been booking myself for many shows because I don’t want to over saturate myself and give people too much, too early. But the energy from a live show is dope, and to have your supporters feed you more energy from the crowd as they chant hypes you up. I feel like everything just stops and goes into slow motion. All you can hear is the crowd muffled out.
SGH: There’s a ton of rappers up and down the east coast. How does the LES shape the Lurk sound, and distinguish you and your crew?
LV: It’s untouched forgotten territory. The LES has a dope music scene that goes unnoticed. It’s crazy because every other part of New York from the Bronx to Brooklyn comes out here heavy because of the nightlife. But as far as the Lower East Side shaping our sound, I’m not too sure because we all don’t sound the same. It shapes our image more than our sound. We’re rowdier, darker, grungier.
SGH: What does the future have in store for Lurkavelli? Releasing an EP or a full length project, planning some shows?
LV: I plan on releasing an EP and working with some dope producers. But before I release the EP I plan on releasing a few more visuals and records. I got this one record, “Everything’s A Go/New Lurk City”, (shakes his head), and not even to juice myself, but that record is fire (laughs). After this project drops, my producer Young Bodybag is working on a compilation project with me and Buddha Gold.
SGH: Last but not least, and entirely customary around the Glass House, what’s your drink of choice?
LV: Water, I think I honestly drink too much of it! Liquor-wise, I would have to say Paul Mason Peach took it this summer. My boy MiGS put me on to it. It don’t need no chaser and it’ll get you wavy. I’m just upset they don’t sell a bigger bottle around where I stay. But yeah, Paul Mason Peach… definitely taste that before the weather changes.
Much love to Lukavellii for his time. Look out for his EP and check out his official website http://lurkwit.me/ for all news and release information. Check for him on twitter @Lurkavelli.
The LES is lurking hard.